DZ BANK – Fusionsfilm

Visual fusion of word pairs, conceptually splitten on the screen before us, shows variety and spectrum of DZ Bank services in a creative way. Merging, disappearing, overlapping, cut out, broken and put together. 
The typeface reflects and combines the live footage in an interaction generating mental & visual emotional associations. The aim is to encourage people to take more initiative, have courage to innovate and to simply trust their bank as their best partner.

Client: DZ BANK 
Agency: Serviceplan Hamburg

Creative Director: Nicholas Davis
Production: Markenfilm Crossing
Producer: Sunna Pilz

Post production: velvet mediendesign gmbh
Producer: Alexander Zeus
Motiondesign: Markus Feder, Thomas Wernbacher

Edit: Florian Höger
Retouch: Chris Weigart

Soundstudio: m-sound
Voice Over: Petra Konradi
Music: Extreme Music

Full credits and detailed project description: http://www.velvet.de/dz-bank-fusionsfilm

Stills:

Some bits and pieces from the process:

DZ BANK - Fusionsfilm - WIP02DZ BANK - Fusionsfilm - WIP02