DZ BANK – Fusionsfilm
Visual fusion of word pairs, conceptually splitten on the screen before us, shows variety and spectrum of DZ Bank services in a creative way. Merging, disappearing, overlapping, cut out, broken and put together.
The typeface reflects and combines the live footage in an interaction generating mental & visual emotional associations. The aim is to encourage people to take more initiative, have courage to innovate and to simply trust their bank as their best partner.
Client: DZ BANK
Agency: Serviceplan Hamburg
Creative Director: Nicholas Davis
Production: Markenfilm Crossing
Producer: Sunna Pilz
Post production: velvet mediendesign gmbh
Producer: Alexander Zeus
Motiondesign: Markus Feder, Thomas Wernbacher
Edit: Florian Höger
Retouch: Chris Weigart
Soundstudio: m-sound
Voice Over: Petra Konradi
Music: Extreme Music
Full credits and detailed project description: http://www.velvet.de/dz-bank-fusionsfilm
Stills:
![](http://markusfeder.com/media/2016/12/DZ_BANK-Fusionsfilm_Still02.jpg)
![](https://markusfeder.com/media/2016/12/DZ_BANK-Fusionsfilm_Still02.jpg)
![](http://markusfeder.com/media/2016/12/DZ_BANK-Fusionsfilm_Still03.jpg)
![](https://markusfeder.com/media/2016/12/DZ_BANK-Fusionsfilm_Still03.jpg)
![](http://markusfeder.com/media/2016/12/DZ_BANK-Fusionsfilm_Still04.jpg)
![](https://markusfeder.com/media/2016/12/DZ_BANK-Fusionsfilm_Still04.jpg)
![](http://markusfeder.com/media/2016/12/DZ_BANK-Fusionsfilm_Still05.jpg)
![](https://markusfeder.com/media/2016/12/DZ_BANK-Fusionsfilm_Still05.jpg)
![](http://markusfeder.com/media/2016/12/DZ_BANK-Fusionsfilm_Still06.jpg)
![](https://markusfeder.com/media/2016/12/DZ_BANK-Fusionsfilm_Still06.jpg)
![](http://markusfeder.com/media/2016/12/DZ_BANK-Fusionsfilm_Still07.jpg)
![](https://markusfeder.com/media/2016/12/DZ_BANK-Fusionsfilm_Still07.jpg)
Some bits and pieces from the process:
![](http://markusfeder.com/media/2016/12/DZ_BANK-Fusionsfilm_WIP01.jpg)
![](https://markusfeder.com/media/2016/12/DZ_BANK-Fusionsfilm_WIP01.jpg)
![DZ BANK - Fusionsfilm - WIP02](http://markusfeder.com/media/2016/12/DZ_BANK-Fusionsfilm_WIP02.jpg)
![DZ BANK - Fusionsfilm - WIP02](https://markusfeder.com/media/2016/12/DZ_BANK-Fusionsfilm_WIP02.jpg)
![](http://markusfeder.com/media/2016/12/DZ_BANK-Fusionsfilm_WIP03.jpg)
![](https://markusfeder.com/media/2016/12/DZ_BANK-Fusionsfilm_WIP03.jpg)
![](http://markusfeder.com/media/2016/12/DZ_BANK-Fusionsfilm_WIP04.jpg)
![](https://markusfeder.com/media/2016/12/DZ_BANK-Fusionsfilm_WIP04.jpg)
![](http://markusfeder.com/media/2016/12/DZ_BANK-Fusionsfilm_WIP05.gif)
![](https://markusfeder.com/media/2016/12/DZ_BANK-Fusionsfilm_WIP05.gif)
![](http://markusfeder.com/media/2016/12/DZ_BANK-Fusionsfilm_WIP06.gif)
![](https://markusfeder.com/media/2016/12/DZ_BANK-Fusionsfilm_WIP06.gif)