TOUCHDOWN - Kampf um die Playoffs
As part of the Megaherz design team I had the pleasure to create a visual identity for for Touchdown - Kampf um die Playoffs, including the show opener and broadcast package.
The documentary series follows Stuttgart Surge, an American football team in Germany. After a devastating previous season the Surge is trying to make the turnaround under Manager Suni Musa and their new Coach Jordan Neuman.
My Roles
Concept & Look Development: Visual direction and style exploration
Pre-Production: Storyboarding and Animatic
Asset Creation: Development of custom assets using photography, print techniques, and 3D
Design, Animation & Compositing: Execution of the final motion design, combining 2D/3D elements, typography, and visual effects
Tools: Adobe After Effects, Adobe Premiere, Maxon Cinema 4D
Selected Stills
Concept & Look Development
The design of the opener draws inspiration from the iconic textures of American football, such as the distinctive pebble-grain pattern on the football's surface. These elements are composed with live-action footage, creating a high-energy edit that captures the spirit of the sport.
Broadcast Package
The broadcast package includes a variety of elements, from lower-thirds to matchup bumpers. We also developed a scoreboard to enhance the dramatic arc of the games. In contrast to the show opener, the broadcast graphics maintain a clean and focused aesthetic. The deliberate use of color and typography, ensures a cohesive visual identity throughout the entire package.
Keyvisual
For promoting the series in the ARD media library we created a keyvisual and various applications.
Process
Credits
Client: SWR
Production: Megaherz, just5media
Producer: Arne Sinwell
Director: Thomas Schwendemann
Creative Director: Robert Mayer
Art Director: Markus Feder