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TOUCHDOWN - Kampf um die Playoffs

As part of the Megaherz design team I had the pleasure to create a visual identity for for Touchdown - Kampf um die Playoffs, including the show opener and broadcast package.
The documentary series follows Stuttgart Surge, an American football team in Germany. After a devastating previous season the Surge is trying to make the turnaround under Manager Suni Musa and their new Coach Jordan Neuman.

My Roles

Concept & Look Development: Visual direction and style exploration 
Pre-Production: Storyboarding and Animatic
Asset Creation: Development of custom assets using photography, print techniques, and 3D
Design, Animation & Compositing: Execution of the final motion design, combining 2D/3D elements, typography, and visual effects

Tools: Adobe After Effects, Adobe Premiere, Maxon Cinema 4D

Selected Stills

Concept & Look Development

The design of the opener draws inspiration from the iconic textures of American football, such as the distinctive pebble-grain pattern on the football's surface. These elements are composed with live-action footage, creating a high-energy edit that captures the spirit of the sport.

Broadcast Package

The broadcast package includes a variety of elements, from lower-thirds to matchup bumpers. We also developed a scoreboard to enhance the dramatic arc of the games. In contrast to the show opener, the broadcast graphics maintain a clean and focused aesthetic. The deliberate use of color and typography, ensures a cohesive visual identity throughout the entire package.

Keyvisual

For promoting the series in the ARD media library we created a keyvisual and various applications.

Process

Credits

Client: SWR
Production: Megaherz, just5media
Producer: Arne Sinwell

Director: Thomas Schwendemann

Creative Director: Robert Mayer 
Art Director: Markus Feder